GREATER GEORGIA LAUNCHES TO REGISTER, ENGAGE, AND MOBILIZE VOTERS AHEAD OF 2022 AND BEYOND
February 22, 2021
Today, former U.S. Senator Kelly Loeffler announced the launch of Greater Georgia Action, Inc. ("Greater Georgia"), a non-profit organization focused on registering new voters, engaging more communities, and strengthening election transparency and uniformity across the state. Following Democrat wins in both the 2020 presidential election and 2021 Senate runoff elections in Georgia, Greater Georgia’s mission is to strengthen our democracy by enabling the voices of more voters across the state to be heard and advance pro-growth policies that improve the lives of all Georgians.
Loeffler will serve as Chairwoman and bring her experience from decades in business, her work in the Senate, and firsthand knowledge of Georgia as a statewide candidate to build an unprecedented organization that expands voter engagement, promotes conservative values, and supports better election outcomes. Greater Georgia is a registered 501(c)(4) and is a candidate-neutral organization. Loeffler will donate her time and launch Greater Georgia with a personal seven-figure financial commitment, backed by a staff with extensive field, fundraising, and election operations experience.
"Our state is greater – and our democracy is stronger – when everyone's voice is heard, and that's exactly what Greater Georgia's work is about," said Chairwoman Kelly Loeffler. "But for too many in our state, the importance – and even the sanctity of their vote – is in question. That's why we're rolling up our sleeves to register conservative-leaning voters who have been overlooked, to regularly engage more communities, and to strengthen election integrity across our state. Elections at every level have consequences – and we're already seeing the consequences of recent elections play out in Georgia and across the country. Conservatives have a winning message, we just need to go out and share it with more people. By registering new voters, broadening our outreach, and rebuilding trust in our election process, we can create better outcomes, strengthen our democracy, and lift up more voices in our state."
Greater Georgia's mission is based on three integrated efforts that create a flywheel effect: Registering and engaging more voters, reaching more communities and expanding existing networks, and strengthening election transparency and uniformity. Greater Georgia's focus is to create better election outcomes by advancing a pro-growth, conservative message that protects our freedoms and creates more opportunities for all Georgians.
Registering and Engaging More Voters
Georgia is a growing, diverse state, but we know millions of voting-age residents are still not registered to vote – many of whom support the conservative values of protecting individual liberties, lower taxes, better jobs, educational choice, public safety, and affordable healthcare. By identifying and engaging these conservative-leaning Georgians and registering them to vote, their voices can be heard on the issues that directly impact their lives and contribute to a stronger future for Georgia.
Reaching More Communities and Expanding Existing Networks
Registering more voters is only one part of this effort. Reaching more communities and building, engaging, and sustaining an enduring network is crucial to successful election and policy outcomes. But growing and sustaining support also requires a continuous dialogue to mobilize support – not just in an election year. By listening and by standing up for our shared values, communicating our positive vision, and delivering results that lift up communities across the state, we put the people of Georgia, their freedoms, and their opportunities first.
Strengthening Election Transparency and Uniformity
Ensuring more voices are heard also requires that voters have confidence in the process. Trusted elections are the bedrock of our democracy and should not be a partisan issue. We are focused on building a sustainable platform and the operational infrastructure to instill transparency and uniformity in our election process. Georgia voters deserve to have confidence that their voices are heard when they cast their ballot.
The flywheel of dedicated engagement, advocacy, and trusted elections will help preserve our democracy for generations to come. Greater Georgia will be actively engaging with voters across the state through community engagement, roundtables, and participating in a consistent calendar of events.
More details will be announced in the coming days and weeks.
To learn more, visit www.greatergeorgia.com, and follow along on Facebook, Twitter, and Instagram
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Media Contact: press@greatergeorgia.com
ATLANTA, GA — Today, Greater Georgia Action, Inc. announced a statewide education tour to inform Georgians about consequential legislation passed during the 2025 legislative session, with a heavy focus on Governor Brian Kemp’s civil judicial reform package. Engaging speakers and innovative event formats will allow Georgians to learn about the impact of these laws and ask questions in an approachable environment. Each unique event, ranging from small business roundtables to town halls, will feature key civic leaders, elected officials, and topic experts. Additional information will be made available closer to the event. Greater Georgia is excited to visit: April 16, 2025 - Dekalb County (Stonecrest, GA) featuring Insurance Commissioner John King Bibb County (Macon, GA) Fulton County (Alpharetta, GA) Chatham County (Savannah, GA) Whitfield County (Dalton, GA) Gwinnett County (TBD) Doughtery County (Albany, GA) Athens Clarke County (Athens, GA) Lowndes County (Valdosta, GA) “Educating diverse and disengaged communities is a key mission of Greater Georgia, so we’re taking our message on the road to reach voters where they are,” said Terry Fye, Director of Outreach for Greater Georgia. “Georgia took an immense step toward balanced court rooms and competitive insurance markets, and these events will help Georgians understand the full benefits of tort reform and provide real- time feedback to their elected officials.” “Session is out, and now our work begins in earnest to educate voters on the legislation passed that will impact them and their families. This tour will empower voters and provide them with the resources they need to make informed decisions next November.” For additional information about Greater Georgia and to receive updates about the education tour, please visit our website, https://www.greatergeorgia.com/.
ATLANTA, GA — Today, Greater Georgia Action, Inc. announced a statewide education tour to inform Georgians about consequential legislation passed during the 2025 legislative session, with a heavy focus on Governor Brian Kemp’s civil judicial reform package. Engaging speakers and innovative event formats will allow Georgians to learn about the impact of these laws and ask questions in an approachable environment. Each unique event, ranging from small business roundtables to town halls, will feature key civic leaders, elected officials, and topic experts. Additional information will be made available closer to the event. Greater Georgia is excited to visit: April 16, 2025 - Dekalb County (Stonecrest, GA) featuring Insurance Commissioner John King Bibb County (Macon, GA) Fulton County (Alpharetta, GA) Chatham County (Savannah, GA) Whitfield County (Dalton, GA) Gwinnett County (TBD) Doughtery County (Albany, GA) Athens Clarke County (Athens, GA) Lowndes County (Valdosta, GA) “Educating diverse and disengaged communities is a key mission of Greater Georgia, so we’re taking our message on the road to reach voters where they are,” said Terry Fye, Director of Outreach for Greater Georgia. “Georgia took an immense step toward balanced court rooms and competitive insurance markets, and these events will help Georgians understand the full benefits of tort reform and provide real- time feedback to their elected officials.” “Session is out, and now our work begins in earnest to educate voters on the legislation passed that will impact them and their families. This tour will empower voters and provide them with the resources they need to make informed decisions next November.” For additional information about Greater Georgia and to receive updates about the education tour, please visit our website, https://www.greatergeorgia.com/.
ATLANTA – Today, Greater Georgia announced that its 2024 pre-election voter registration push registered over 7,000 new conservative voters and re-engaged over 4,000 inactive conservative voters. Inactive voters are those who had not participated in an election in the last five years - in this case, since at least 2018. "Greater Georgia has become the leading conservative voter registration group in our state - working year-round to expand the tent, rather than taking it down after every election," said Greater Georgia Chairwoman Kelly Loeffler. "Since 2021, we have registered more than 55,000 new voters, who just became part of the landslide that elected President Trump. We've proved our thesis that we can keep Georgia red as long as we work year-round, every year, to grow the conservative movement. Today, as we prepare for the next election cycle starting with municipal elections in 2025, we can confidently say that the movement has never been stronger or more energized." Greater Georgia is the state's leading conservative voter registration organization. Since it was founded in 2021, the group has registered and re-engaged more than 55,000 voters. It has also worked to build diverse coalitions and advocate for election integrity. In 2024, the group invested in multiple six-figure campaigns, including an 8-week voter registration campaign that ran from August to October, featuring digital ads, text messages, in-person voter registration drives, and over 115,000 phone calls to unregistered voters. ### Media Contact: press@greatergeorgia.com
ATLANTA – Today, Former U.S. Senator Kelly Loeffler applauded the efforts of Greater Georgia, the Georgia GOP, the RNC, and other conservative groups after Republicans won decisive victories up and down the ballot across the state. President Trump won with a record-breaking 2.65 million votes, the most ever received by a Republican candidate in Georgia. Republicans in the State Senate maintained their 33-23 majority and Republicans in the State House will also preserve their majority, having defended three key tossup districts and flipped one Democrat-held seat. “I founded Greater Georgia to apply the strategic lessons we learned in the 2020 election, with the singular mission of creating a winning conservative infrastructure in our state. Over nearly four years, we have invested millions and worked every day to drive voter registration, diverse community outreach, and election integrity, building a new conservative coalition and solidifying Georgia as a red state,” said Greater Georgia Chairwoman Kelly Loeffler. “Last night’s victories, from the state legislature to the presidency, were years in the making. They are a testament to the candidates, campaigns, and preparation of groups like Greater Georgia, the Georgia Republican Party, the Republican National Committee, and other key partners. From the ground game to election integrity, 2024 was a massive step change for conservatives despite being outraised at every level. “We’re already evaluating the data to find ways to sustain these gains for the long term - and I look forward to collaborating with our conservative counterparts to build on this solid foundation to engage Georgia voters and keep our state red.” Leading up to this election, Greater Georgia invested over $1M in voter registration and several get-out-the-vote campaigns, making more than 14,000,000 voter contacts. Greater Georgia targeted - and saw gains from - the following conservative-leaning groups: Black, Hispanic, and Asian voters Voters aged 18-29 South Georgia voters impacted by Hurricane Helene Low-propensity male voters in North Georgia Conservative and swing voters in Fulton County Greater Georgia, launched by former U.S. Senator Kelly Loeffler in 2021, is a 501(c4) nonpartisan nonprofit dedicated to growing participation in the democratic process by mobilizing and empowering voters. The group works year-round to educate and register voters, engage with diverse and underrepresented communities, and protect election integrity. ### Media Contact: press@greatergeorgia.com
ATLANTA – Tonight, Greater Georgia Chairwoman and Former U.S. Senator Kelly Loeffler issued the following statement after President Donald Trump won Georgia’s 16 electoral college votes in the 2024 presidential election. “Tonight’s win is one of the greatest political victories in modern history. Despite the relentless attempts to jail, bankrupt, slander, and assassinate him – Donald J. Trump has flipped the state of Georgia red in a decisive victory for his America First movement. Voters rejected Kamala Harris’ failed record and, along with millions of their fellow Americans, cast their ballots to restore strength, security, and the American Dream. “This is a significant milestone for Georgia, and I join our voters in thanking President Trump for his relentless commitment to making America greater than ever before, and for the sacrifices of the entire Trump family. The future of our nation is bright thanks to his willingness to fight for it. And as Chairwoman of Greater Georgia, I also thank our staff, volunteers, and interns who have spent nearly four years building a winning conservative infrastructure that just helped move our state back into the solidly red column.” Senator Loeffler is the top donor to President Trump in Georgia, having contributed more than $6,000,000 in support of his re-election campaign. Greater Georgia has made over 14,000,000 voter contacts in the last six months, as part of the organization's effort to register and mobilize voters ahead of the presidential election. Greater Georgia, launched by former U.S. Senator Kelly Loeffler in 2021, is a 501(c4) nonpartisan nonprofit dedicated to growing participation in the democratic process by mobilizing and empowering voters. The group works year-round to educate and register voters, engage with diverse and underrepresented communities, and protect election integrity. ### Media Contact: press@greatergeorgia.com
(ATLANTA) – Today, Greater Georgia announced a new digital ad, text message, and phone call campaign to drive up voter turnout in key Republican counties. Early voting turnout is currently strongest in counties that President Trump won in the 2020 election. However, Greater Georgia is targeting 80,000 Republican voters in four major counties with a turnout of less than 40%: Bartow, Carroll, Walker, and Whitfield. "Republican counties are outpacing Democrat counties on turnout, which is a clear sign that conservatives have the enthusiasm advantage in Georgia,” said Greater Georgia Chairwoman and former U.S. Senator Kelly Loeffler. “But Greater Georgia is taking nothing for granted – which is why we’re closely watching the data and making real-time adjustments to drive up turnout in key areas. By flooding the state with get-out-the-vote efforts where they are needed most, we will augment our margin of victory – and help President Trump and the entire ticket deliver a clear victory next Tuesday." Bartow, Carroll, Walker, and Whitfield counties are the only Republican strongholds in the state with a turnout of less than 40%. As of this morning, the average turnout in counties that went for Trump in 2020 is 41.5%. The average turnout in counties that went for Biden in 2020 is 38.9%. Several Republican stronghold counties are seeing high turnout, including Forsyth with 56.3% turnout and Cherokee with 49.6% turnout. Meanwhile, Democrat strongholds like Dougherty and Clayton counties have only achieved 28.6% and 36.4% turnout, respectively. This is the latest GOTV campaign from Greater Georgia, which has also launched targeted campaigns to encourage Black, Hispanic, Asian, and young voters to support President Trump . ### Media Contact: press@greatergeorgia.com